Lena Trend
We live in a time where many of us have become rather good at parting with our clothes after a relatively short time. The temptations of textiles are everywhere, and the more of them we fall for and buy, the more we contribute to the eternal demand for new clothes. "Use and throw away" reflects a culture that is quite at odds with the intentions many of us have to give the environment a helping hand. That's why we have created the miniseries "USE – AND DON'T THROW AWAY," which offers good alternatives.
Here, you can meet five of us who are involved in creating LAURIE, and hopefully find inspiration for rethinking both the wardrobe and wardrobe responsibility. In other words, we give you an insight into how each of us adopts a sustainable mindset when we feel like refreshing our wardrobe. The third woman in the inspiration chair is our Owner, Lena Trend.
A retired tumble dryer and lots of gentleness
For me, it is important to give my clothes the best conditions for a long life – and fortunately, there are plenty of ways to treat your clothes well and gently. When I have a piece of clothing that I really love, I am extra careful about how I wash it – and it is often more gentle than what is actually stated in the washing instructions. I retired my tumble dryer nearly ten years ago, which means that all my clothes get hung out to dry.
Air drying saves a fair amount of ironing, but when a round of ironing is necessary, it is always done inside out, as this keeps the outer side looking nice for longer. The inside is also always turned out when I wash and dry my clothes – the movements of the washing machine combined with the sun's rays can shorten the lifespan of the clothes, and it's just as easy to wash and dry them inside out.
When it comes to my lovely wool items, I completely avoid washing them. Wool is self-cleaning, so all it needs to feel and look fresh is a hangout in the fresh air.
Revival and generous donations
Wool is self-cleaning, so all it needs to feel and look fresh is a hang in the fresh air. To keep the shape of all my knitted favorites, I squeeze out excess water in a towel, after which it is allowed to air dry.
If something loses a button, has a seam come undone, or gets a hole, it doesn’t mean it’s dead. It can easily be revived by sewing the button back on, fixing the seam, or darning the hole with the darning method or a small patch (at least if the hole isn't in a too visible place).
That said, sometimes it happens that certain favorite pants are so worn out that they no longer stand up to public display (particularly well) – but at home and in the garden, they continue to spread joy. Other times, I find myself getting tired of a particular color or print – so I think of one or more people for whom these items could be interesting, and for the lucky recipients, the clothes feel new.
Blog posts
Use - and don't throw away - Deran Gündogdu
We live in a time when many of us have become a bit too quick to dispose of our clothing after a relatively short period. Temptations in the form of textiles are everywhere, and the more of them we...
Read more
Use - and don't throw away - Kari Brandt
We live in a time when many of us have become rather too good at getting rid of our clothes after a relatively short time. The temptations of textiles are everywhere, and the more of them we fall f...
Read more
Denim has been an essential part of the fashion world for many years, and no wardrobe is complete without a good pair of classic women's jeans, if you ask us. Stretch denim jeans are a timeless and...
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